Why People Don’t Buy Features: A Deep Dive Into Jobs To Be Done (JTBD)
"Features don’t drive product success—jobs do. Learn how the Jobs To Be Done (JTBD) theory explains real adoption, with practical insights into why products like AI coding tools succeed and how leaders use them to signal progress."
Jobs To Be DoneJTBDProduct ManagementMarketingStrategySaaSBusinessCustomer PsychologyAdoptionInnovation
2025-07-21
3 min read